It was while I was writing the blog ‘Facebook – What is going on?’ it crossed my mind that social media used to have an element of fun to it especially if you are using it solely for social purposes but even then you’re worried about how you look in your photos and what people are saying about you even if it is only a select few who will be viewing your posts. Why should we lose the ‘fun’ aspect when using social media for business?
Nowadays social media has become a marketing tool to advertise a product or company with little attention being paid to the social aspect, it seems to be slightly overrun with statistics and different tools to measure the efforts of your social media campaign.
I admit I have been guilty of this with regards to JobServe’s social media pages but decided to change my approach and give the whole be social and interact with JobServe’s followers a try. It is taking time as the followers were not used to being asked to give their opinion on a topic or vote on a poll. However with JobServe’s Facebook page the effort it paying off with new followers joining each day and people daring to comment on posts.
I have noticed though followers also do not necessarily want to interact themselves unless it is to complain or highlight a problem. JobServe’s LinkedIn group is still in its infancy stage and is taking time to encourage people to comment on posts but I am optimistic that in time the group will pick up momentum and encourage followers to share and discuss the issues they face when searching for the right job / candidate.
What do you all think?