Writing a good job advertisement

What makes a good job advertisement?

It is easy enough to get carried away and write what you think is a good job advert. Many times advertisers will miss off key information that could cost them their perfect applicant.

We’ve put together a quick check list to help you write a job advert to attract the ideal candidate.

Job Title

This should be a clear reflection of the job. It is easy to find a job title that has been ‘fluffed’ up confusing job seekers and making the job sound more than what it actually is.


Be specific about where the job is based. Simply stating London UK is not enough. There are North, East, South and West parts of London which can make all the difference to a job seeker.


Leaving this blank can cause both the advertiser and the job seeker headaches.

Not specifying a pay scale boundary leaves the job open to applicants who are looking for a job that pays more than you are offering.

Much of the time the question of salary is not brought up till the interview stage or when the position is offered. It wastes both the interviewer and the interviewee’s time to go through the interview process only to discover the salary is not suitable.

Type of job

Include whether the job is Permanent or Contract.

Job Description

This should be detailed in a clear, easy to read, concise format.

Avoid using unnecessary jargon, if need be, paragraphs should be broken down into bullet points.

Include in the description;

  • Responsibilities
  • Experience
  • Qualifications
  • Benefits
  • Additional information such as shift work, will travel be involved, is the job open to applicants on a work visa, relocation offered.

If possible, include a start date and maybe include a brief description about the company, if relevant.

You can also view this article on Jobserve.com.


2 thoughts on “Writing a good job advertisement

  1. Job titles can be confusing and/or misleading so it is essential that a good (and accurate) description of the duties and responsibilities of the role is included in the job advertisement

    ‘Area Sales Manager”, for example, is a very ‘grand’ title for a ‘sales rep’ but the connotation of the title may have unwelcome consequences – excellent reps may be put off applying for the position because they think it involves sitting in an office 9 to 5, Monday to Friday, supervising other sales reps and they don’t think they have the necessary supervisory experience or do not want to give up their semi-nomadic lifestyle, on the road, meeting and selling the company’s product to prospective buyers for a ‘boring’ job in an office.

    On the other hand, sales reps who do apply for the position, hoping to exchange an uncertain life on the road for a more secure job at head-office supervising other sales reps, may be disappointed and bitter to discover the Job Title is a misnomer designed to disguise the fact that, to all intents and purposes, the roleis very much the same as that they wish to escape from !


  2. Agreed! Today there are so many ‘fluffed’ up job titles and job descriptions that aren’t even a true reflection of what the job is. Then companies complain they aren’t receiving applications from enough suitable people.


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