What makes a good job advertisement?
It is easy enough to get carried away and write what you think is a good job advert. Many times advertisers will miss off key information that could cost them their perfect applicant.
We’ve put together a quick check list to help you write a job advert to attract the ideal candidate.
This should be a clear reflection of the job. It is easy to find a job title that has been ‘fluffed’ up confusing job seekers and making the job sound more than what it actually is.
Be specific about where the job is based. Simply stating London UK is not enough. There are North, East, South and West parts of London which can make all the difference to a job seeker.
Leaving this blank can cause both the advertiser and the job seeker headaches.
Not specifying a pay scale boundary leaves the job open to applicants who are looking for a job that pays more than you are offering.
Much of the time the question of salary is not brought up till the interview stage or when the position is offered. It wastes both the interviewer and the interviewee’s time to go through the interview process only to discover the salary is not suitable.
Type of job
Include whether the job is Permanent or Contract.
This should be detailed in a clear, easy to read, concise format.
Avoid using unnecessary jargon, if need be, paragraphs should be broken down into bullet points.
Include in the description;
- Additional information such as shift work, will travel be involved, is the job open to applicants on a work visa, relocation offered.
If possible, include a start date and maybe include a brief description about the company, if relevant.
You can also view this article on Jobserve.com.