It has been a while since I have written a post about personal branding, so why now? There could be some potential employment changes in the horizon for me which got me thinking about my own digital branding. A lot has changed in my world in the past few years so naturally has my attitude and outlook has as well changes which should be reflected in how I brand myself going forward. First I need to figure how I am going to do this and what type of person I want to show to the digital world?
How I used social media in the past compared to now has changed, I haven’t been as focused on the changes and developments happening in the social media world or how it still plays a significant role in people’s lives, in some cases consuming them. Love it or hate it social media isn’t going anywhere anytime soon, it has evolved into a world all of its own. I decide what to share and how much online, common sense should still be used even when promoting oneself.
In the past most of my Twitter post were related to the type of job I was in at the time i.e. jobs boards, job searching. Even with my blog I would alternate posts between those that were work related with ones that were linked to what was going on in my personal world.
I have drifted away from Facebook now mostly liking posts that appear in my newsfeed, If I do post something it is usually linked to my job or something I have been tagged in.
My LinkedIn profile hasn’t been touched for several months, only to update my profile with my current employment description and even then that addition doesn’t really provide enough information about the job I actually do. Shame on me, entirely my own fault. Some LinkedIn users would argue that over time LinkedIn has lost its way from what it was originally meant to be; a business networking online platform instead of now being viewed as Facebook for professionals with users commenting not always on the skill of a fellow user but on how they look when they update their profile picture or even the type of picture used. Despite this LinkedIn is still credible and a good way to network, share business experiences, look for a new job or to headhunt a potential future employee. I’ve hyped up LinkedIn a bit here however like other social networks one size does not fit all. In a blog post written by Things Career Related, the writer though an advocate of LinkedIn discusses the possibility that LinkedIn is not for everyone. It is possible that I am becoming one of those people, I haven’t made a firm decision yet about what I want to do with my LinkedIn profile time will tell.
As you can see, I have been working on reviving my blog trying to post something at least once a week. I think I stopped blogging partly due to time constraints but also because I thought I had nothing to write about. Looking back on old posts I realised I do have a lot to say, its the way that I choose to share it. I wrote about a variety of things from baking, to the job sector I was currently employed in, some of it was on serious topics others had a more dry sense of humour tone. It was just a matter of rediscovering the things I enjoyed, discovering new things, topics of discussion that I thought were relevant.
The plan going forward is to continue writing my blog, if nothing else I enjoy writing and blogging is a great way to get some of my thoughts down on digital paper. Surprisingly since spending a bit of time each day on Twitter and sharing articles that interest me I’ve seen an increase in followers, heading in the right direction even with my Twitter bio only being seven words long! Facebook I’ll leave it in the shadows for now visiting it for now. LinkedIn has potential but one step at a time.
So who am I? There are many different sides to me that keep evolving but for now I am another digital world wanderer intrigued by how technology and the virtual world has encompassed our lives, but lets not forget the baker in me without technology and social media I wouldn’t be able to link with other excellent bakers and find some amazing recipes.
Image from www.pixabay.com