What I’ve learnt about creating online content so far

I’m not a social butterfly, I don’t thrive in a room full of strangers with ease. I am an introvert until I feel comfortable enough to allow my extrovert side to make an appearance. People who know me well enough may find this all hard to believe as they tend to worry when I am quiet! So you can imagine my own surprise that of all the jobs and potential career paths I could have fallen into and have a genuine eagerness to learn more about and some degree of success in is digital communications.

My current employment is in external communications; maintaining the company’s website and social media pages. I have been fortunate enough to have been allowed to explore the world of video, at the moment I have only dabbled in stop motion animation but will be using YouTube editing facilities in the near future. I have been to conferences to increase my understanding and learn from experts who were once in the same position as me; wondering where to start with a social media campaign, what content to share with the world, how to engage with people to create a strong following. Then there is the topic of branding, both for business and personal, that’s right people branding is not reserved just for businesses. Just by how I present myself online through the content I share, posts I comment on even this blog are all part of my brand.

Personal Brand

For the first time I took part (a little bit) on a Twitter chat hosted by Hootsuite called #HootChat. I was a bit apprehensive at first as many of the people also taking part sounded experienced and knew what they were talking about and knew each other, but we all have to start somewhere so in I jumped with my digital arm bands.

The questions put forward for discussion revolved around branding;

  • Do you have a brand?
  • How would you describe your brand?
  • How do you maintain your brand?

This got me thinking about myself and how would I answer these questions, in short the answer is I don’t know, I’m still figuring this out. What I have learnt so far is that I need to think about what is my online persona, is there something in particular I want to be known for?

Original tweet posted my Sarah Picard

Persona Tweet

I am sharing a lot of things around social media, mental health, blogging and artificial intelligence; this is a topic that has caught my eye lately. I want to try and remain a personable by sharing my interests and generally things that happen in my world.

MyTweet

Content is king

Whilst at the Engaging Digital Conference piece of advice given was when generating content think of it as storytelling. Engage, depending on the topic and your personality even entertain your followers through the power of your words. You want your content to encourage people to comment, share and like your posts.

Be selective, just because you have a lot to say doesn’t mean it needs to be said all at once, one of the pieces of advice given at the #DigCommsConf by speaker Oli Lewington was to avoid ‘blasting people with your hose of content’, you want people to come back!

Hashtags are handy but you don’t want them to distract from your message. At the conference during her talk speaker Joanna Goodwin noted that from her experience less hashtags used is more.

Twitter_Hashtag

Try not to be a complete narcissist and think just because you wrote an excellent article that people will just gravitate towards you. Get involved, share other people’s posts, comment, like etc. I manage to share and like other people’s posts but haven’t been very vocal when it comes to commenting. This is something I will work on but the fact I’m thinking about my personal brand and being more active on Twitter and LinkedIn is a step in the right direction.

Video

‘Video will account for 80% of all internet traffic by 2019, up from 64% in 2014, says technology giant Cisco. ‘

I still want to try my hand at creating and using more video in my posts. Video is a great way to tell a story and visually engages followers. I’m still a newbie and have been somewhat lazy in developing those skills myself, until then I will happily share other peoples videos.

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