When I first looked into developing my online personal brand I didn’t really have a clue what I was doing or where to begin. After reading a few articles with their own tips and words of advice the fog is starting to clear a bit I realised I was approaching things all wrong. Some of the articles I read said I should keep my online persona and my actual persona separate, maybe this works for some people but not for me. I have a varied set of interests and that I should focus on one topic and work on building an audience around that subject felt like I wasn’t giving a clear picture of the type of I am by neglecting my other interests such as baking and reading. The problem with this approach is I can’t give every topic the full attention it deserves, at the moment my Twitter feed is full of posts relating to mental health, social media, technology with the odd post about baking and exercise adding the personal touch showing that I do have a life and interests that may attract a new group of people who also bake and have an interest in robots being developed to mimic human traits.
I need to find a happy middle ground that worked for me, a mixture of posts that Once I had worked out that in order for me to be comfortable posting online and building up a network I needed to be more ‘human’, more myself. Remain professional but understand the people I engage with online and whose posts I share haven’t met me in person, they don’t know my personality all of which I need to convey through an online post.
This new approach seems to be working with Twitter and I’m trying to utilise some of the resources on there to help my bother find a job by sharing his digital artwork. His Asperger’s does hinder him in some ways, new people can unnerve him but don’t feel sorry for him as his has a lot of positive traits that any employer would be lucky to have him once both parties get past the initial obstacles. LinkedIn I’ll keep it more professional for now until I find a voice for this network that I am comfortable with, this is still a work in progress.
I know I have been lax in posting on this blog, but on here I have always tried to be myself. Blogging is the one place where I have written about my interests, things that have caught my attention in the news to work related pieces. I probably should have put more thought into the type of image I wanted my blog to have or what personality I wanted it to have, but over thinking all this would just stress me out instead of having fun with it. Which I think I do, I’ve written about random people fly tipping to the lack of forks in the work kitchen, I have also been serious when writing work related articles.
If you want to know about creating an online personal brand than there are lots of articles out there to help you, some will get straight to the point others will be very long winded that you will lose interest within the first paragraph. They will have one thing in common, be you; be genuine, be real. This is your selling point, talk about the things that interest you, make you laugh, make you cry, share your knowledge and experiences but don’t be fake. You can’t please all the people all the time but the first person you might as well please is yourself the rest will eventually fall into place. For some an online persona is about building an audience for their brand for others it is a therapeutic experience. You can think about how you want network, market yourself and your blog once you have found your online voice. Once you achieve that there will be no stopping you.